Industries · Gyms & Fitness
Members who stay
Acquisition gets all the attention and retention pays the bills. A member who stops attending in week three cancels in month two, and everybody finds out too late to do anything about it.
01 Where it leaks
The four that cost the most
The trial that never converted
A free session that ended without a conversation and without a follow-up sequence.
The silent lapse
Attendance drops for three weeks, nobody notices, then the cancellation arrives fully formed.
The class no-show
A booked spot that goes empty while somebody sat on the waiting list.
The January cohort
Signed up in a rush, never onboarded properly, gone by March.
02 The build
What we put in
- Trial and enquiry response inside sixty seconds on every channel
- Structured onboarding for the first thirty days, which is where retention is decided
- Attendance monitoring with at-risk alerts before cancellation
- Class booking, reminders and automatic waiting-list release
- Win-back campaigns segmented by why and when they left
Questions
Does it work with our gym management software?
Most systems with an API, including the common UK platforms. We confirm yours before quoting.
How does at-risk detection work?
Attendance against that member's own established pattern, not a blanket rule. Somebody who trains twice a week and misses two weeks is a different signal from somebody who trains monthly.
Is the outreach automated or human?
Both. Routine reminders are automated, at-risk members get a task raised for a human, because that conversation should not be a text from a robot.
Next step
What is it costing your gyms business?
Twenty minutes. Bring your call log and your enquiry inbox. If there is nothing worth fixing we will say so and you get the time back.