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Portfolio

Measured, not claimed

Week zero produces a number. Every month after that is reported against it. If a case study on this page does not have a before and an after, it should not be here.

06  Portfolio

Measured,
not claimed.

Every engagement is reported against the baseline we took in week zero. These are the numbers we hold ourselves to.

Healthcare · BuckinghamshireWorked example
Week zero27%of calls unanswered
After0%unanswered
£9,275per week at stake

Twenty-seven per cent of a week's calls go unanswered at lunch, in the evening and whenever two lines ring at once. The model prices what walks away.

See the workings for Healthcare · Buckinghamshire
Restaurants · LondonWorked example
Week zero62%of covers via portals
After31%via portals
£1,103commission saved monthly

Portal commission is charged on diners who already know the restaurant by name. A direct booking flow keeps the ones who were always coming back.

See the workings for Restaurants · London
Enterprise · IndiaWorked example
Week zero4 hrsto first response
After2 minto first response
₹18,53,280of admin removed yearly

Enquiries arriving into eleven separate inboxes and re-keyed by hand. Automation removes the re-keying, and the response time follows it down.

See the workings for Enterprise · India

01  How we report

What you get every month

One page, sent on the same date each month, comparing the current period against the baseline we took before anything was built. Calls answered, first response time, bookings held, revenue recovered, and the cost of the system against all of it.

We do not report on impressions, sentiment or engagement. If a number cannot be tied to a booking or an hour saved, it does not appear.

What we will not do

  • Publish a result we cannot evidence with the client’s own data
  • Use a logo without written permission
  • Report a percentage without the underlying numbers
  • Claim credit for a lift that started before we did

Next step

Find out what the gaps cost.

Twenty minutes. Bring your call log and your enquiry inbox. If there is nothing worth fixing we will say so and you get the time back.

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